the release in 1996 of a new in-house mechanical movement
The Chopard relatives involvement came to an finish in 1963 when the business came under the possession of Karl Scheufele. The brand continued to generate fine timepieces, both pocket watches & wristwatches. The reputation of the original luxury watch brand’s founder combined innovation & quality with regard to the high precision mechanical watch movement. In 1920, under the direction of Paul-Andre Chopard, grandson of the founder the Chopard company relocated to Geneve. The name Chopard has surely become an internationally recognised luxury brand. Now not only fine wrist watches, but also exclusive high quality jewellery left the Chopard workshops.
The Chopard luxury watch company was established in 1860 by Louis-Ulysse Chopard in the Swiss town of Sonvillier. Chopard created fine pocket watches with high precision movements building a reputation for quality & innovation within the Swiss watch industry. Not a manufacture of fine watches but also of exquisite cartier jewelry. Mr Scheufele was a third generation watchmaker & jeweler. In the pre-war years Chopard watches were familiar within society circles & had reached marketplaces within Russia & Scandinavia. Taking inspiration from this, a return to these values took place with the release in 1996 of a new in-house mechanical movement.
The implication of this modify represented a radical departure for the Chopard brand. The Chopard luxury brand now boasts over hundred boutiques worldwide. With models such as the Tonneau, the Chronograph Mille Miglia & the Perpetual Calendar this is a brand which won’t disappoint the watch collector or connoisseur. These unique pieces of pandora jewellery became instantly popular throughout the world. His vision for the luxury brand was the incorporation of fine jewelery in to the Chopard product portfolio.
Tags: inspiration, models, workshops
watches blog category | watches July 4, 2011
